The Mad Butcher brand was established in 1971 when (now Sir) Peter Leitch purchased Rosella Meats, a local Mangere butchery. At that time, prior to the proliferation of supermarkets, it became apparent that a niche butchery market existed.
Mad Butcher established a volume business based on carcass supply cut to proprietary specification, enabling the Mad Butcher to pass volume discount and a high carcass yield to customers while maintaining a high gross margin.
Expansion of the brand began in Auckland throughout the early 1980s and reached into the regions in the mid-1990s with two owner-operated stores opening in Rotorua.
During 1998, having opened eight stores, the first franchise was established in Whangarei (Quayside). All owner-operated stores soon migrated to this model. Considerable growth occurred during the 2000s when a further 26 franchisees were added to the network.
Today the Mad Butcher is represented at 36 locations throughout New Zealand