Mad Butcher

The Mad Butcher brand was established in 1971 when (now Sir) Peter Leitch purchased Rosella Meats, a local Mangere butchery. At that time, prior to the proliferation of supermarkets, it became apparent that a niche butchery market existed.

Mad Butcher established a volume business based on carcass supply cut to proprietary specification, enabling the Mad Butcher  to pass volume discount and a high carcass yield to customers while maintaining a high gross margin.

Expansion of the brand began in Auckland throughout the early 1980s and reached into the regions in the mid-1990s with two owner-operated stores opening in Rotorua.

During 1998, having opened eight stores, the first franchise was established in Whangarei (Quayside). All owner-operated stores soon migrated to this model. Considerable growth occurred during the 2000s when a further 26 franchisees were added to the network.

Today the Mad Butcher  is represented at 30 locations throughout New Zealand


Mad Butcher since 1971

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The Better Bar Company

The Better Bar Company is New Zealand’s leading specialty hospitality operator.

From humble beginnings with a couple of establishments in Auckland’s Viaduct, the group has grown to 8 sites across Auckland and Hamilton.

The Better Bar Company owns and operates the Ponsonby gastro-bar The Cav, Irish gastro-pub Doolan Brothers, live music venue Danny Doolans, Irish gastro-bar O’Hagan’s, and traditional English pub Cock & Bull in Hamilton.

Veritas Investments completed the acquisition of the Better Bar Company in November 2014